The word “Rhetoric” on the Internet

"Chironomia Sphere" from Gilbert Austin, Treatise on Rhetorical Delivery. From Wikipedia Commons

"Chironomia Sphere" from Gilbert Austin, Treatise on Rhetorical Delivery. From Wikipedia Commons

How is the word “rhetoric” being used on the internet? Here is a summary of Internet search findings from May/June 2008 posted on my public website called Rhetoric” on Google.ca


Top 15 (of 51) topical adjectives for Rhetoric on CANADIAN web pages

CAPITALS = the item is 5 or more ranks higher than its ranking on “all” pages

1. “political rhetoric”
2. “American rhetoric”
3. “classical rhetoric”
4. “war rhetoric”
5. “religious rhetoric”
6. “ENVIRONMENTAL RHETORIC” (8.4% of all results)*
7. “presidential rhetoric”
8. “public rhetoric”
9. “feminist rhetoric”
10. “legal rhetoric”
11. “AFRICAN AMERICAN RHETORIC” (8.0% of all results)*
12. “policy rhetoric”
13. “NAZI RHETORIC” (6.4% of all results)*
14. “SCIENTIFIC RHETORIC” (5.0% of all results)*
15. “anti-war rhetoric”

* For adjective/noun combinations, the average Canadian percentage of all hits is 3.3%
* Canadians represent only 1.65% of global English speakers, and 1.9% of global internet users


Top 20 (of 45) topics for “Rhetoric and/of X” on CANADIAN web pages

CAPITALS = the item is 5 or more ranks higher than its ranking on “all” pages

1. politics
2. writing/composition
3. SCIENCE (1.6% of all results)*
4. technology
5. PUBLIC / CIVIC (10.4% of all results)*
6. PROFESSIONAL WRITING/COMMUNICATION (29.7% of all results)*
7. COMMUNICATION (1.9% of all results)*
8. culture and cultural studies
9. community
10. media
11. PHILOSOPHY (2.6% of all results)*
12. war / conflict
13. LOGIC (3.0% of all results)*
14. history
15. LAW (3.5% of all results)*
16. gender
17. religion
18. DISCOURSE (3.3% of all results)*
19. literature
20. medicine

* For “and/of” combinations, the average Canadian percentage of all hits is 1.9 %


Top 5 out of 21 negative adjectives associated with rhetoric on “all” pages

    1. empty
    2. mere
    3. inflammatory
    4. partisan
    5. angry

Top 5 out of 15 positive adjectives associated with rhetoric on “all” pages

    1. good
    2. inspirational
    3. simple
    4. inspiring
    5. positive


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