What will weigh more in the long run for a university’s reputation, the rhetoric of university rankings via such things as website hits, or the Chinese sanctioning of a university that awards the Dalai Lama an honorary degree?
Popular vote by clicking a mouse, or government sanctions?
Take, for example, The University of Calgary — There’s an interesting contrast in their status in two university news stories today.
One story is about the Dalai Lama honorary degree controversy.
The other is a story in which we can see the university’s reputation measured by the popularity of its website.
They are both stories about a university’s ethos and how much it weighs politically and economically.
But these big news stories and ranking systems filter down to the level of individuals using rhetoric online, authoring online content for educational purposes. I conclude with some thoughts on how my own and others’ instructional website authoring may contribute to reputational rankings and international visibility.